The online product customization software has been traditional in a sense of UI for over a decade now. The instruments might be different, going from old-school Javascript, then Flash and Silverlight, and, finally, Javascript again, albeit with more assistive technologies like JQuery and Bootstrap.
The advent of mobile devices powerful enough to compete with desktop PCs has changed everything in a way how common customer personalizes their product. The previous online personalization tools were mostly intended to work with desktop computers, which included a common single input device as a mouse (keyboards were never usable for customizing a t-shirt as a primary device). Using the above one could select a product from the catalog and add simple personalization of text and artwork.
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